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Schorni Wallasch Corporate Identity
PROJECT TYPE
Branding
YEAR
2020
LOCATION
Berlin
In 2020, I embarked on my first freelance branding project, developing the corporate design for a dear friend's brother—an incredible chimney sweep whose craft carries both tradition and a touch of good fortune.
My challenge was to create a visual identity that honored the timeless, classic energy of the chimney sweep codex while giving it a bold, contemporary twist. The logo design embraced the profession’s heritage with a refined, elegant aesthetic, while the introduction of electric red injected a vibrant, modern edge—ensuring a striking and memorable presence.
Beyond the logo, I designed a comprehensive branding package, including flyers, stickers, car foiling, and a full business stationery set. Every touchpoint was carefully crafted to reflect the balance of tradition and modernity, ensuring a cohesive and standout brand identity that was both professional and eye-catching.
