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Schorni Wallasch – Soot, Craft & Electric Red
Project Type
Corporate Identity
Project type
Brand Strategy, Logo Design, Corporate Design, Visual Identity System, Colour Concept
The chimney sweep is one of the oldest trades in Europe – a craft so steeped in symbolism that its iconography practically writes itself. When a dear friend's brother came to me in 2020 to build his brand from the ground up, the brief was clear: honor the tradition without being trapped by it. The result was his first full Corporate Design – and my first freelance branding project.
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