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BIKINI BERLIN Spring Campaign '16
A formative chapter: at renowned brand space agency dan pearlman, I worked alongside art director Ajhana Pluncevic and designer Susan Stäbler on Bikini Berlin — one of Berlin's most iconic shopping destinations and one of the agency's major clients. Early in my career, this was the deep end: on set for the spring campaign shoot, capturing BTS footage, delivering first drafts to the client in real time, and adapting the resulting hero images into refined assets for web, print, and wayfinding materials. A hands-on, full-pipeline project that taught me early what it means to carry a campaign from concept to every last touchpoint.
Services
Campaign Production
Content Creation
Asset Management
Year
2016
Location
Berlin
ALL FORMATS, ONE SHOOT.
On Set & On Deadline
From the moment the shoot started, the work was live. BTS footage rolling, first drafts landing in the client's inbox before the day wrapped, hero images refined and adapted for every format – web, print, wayfinding. No handoff lag, just fast, precise execution across the board. For a design student, it was the clearest possible lesson: watching a sketch move through shoot, selection, and final asset delivery – in print and digital, in real time – made everything click. That throughline never left me.
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