In honor of Veganuary 2023, my employer's client ABBOTT requested an Influencer seeding event, where the new product “Ensure plantbased“ would be highlighted during a vegan-friendly celebrity brunch - the backdrop of which being brand introductions and mindfulness exercises in the upscale LUC in Berlin - Mitte. Here, I had the opportunity to art direct the visuals for the event and ended up taking over full responsibility for all design assets, culminating in a diverse range of print and online products such as signage, menus, goodie bags, recipe and seating cards as well as a wall installation in collaboration with Werkstatt Flora and Cadout Berlin.