In 2018 I was given the opportunity to rebrand Vertical Media's biggest event - their annual flagship conference HEUREKA – the Founders Conference by Gründerszene. This included the creation of virtual advertising materials, print ads as well as print products from itineraries and coffee cups to booklets, goodie bags and stage banners. The following year called for an evolution of my created visuals to be applied to this year's location – the Malzfabrik in Berlin.