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westfalia – darum ist es am rhein so schön


The Rhine river as Düsseldorf's first and main trade route became the route of action within my Bachelor project, focusing on city marketing:

The project expanded over six months and included a three-dimensional model and image video of a fictional exhibition, a collection of posters for advertising and merchandising purposes as well as a printed guide to the MS Westfalia and its concept.

My thesis revolved around the discovery that city marketing campaigns are more engaging when they combine a tangible experience with pride of local residents. The MS Westfalia is a two story ship that - in my mind - travels along the Rhine river and shows Düsseldorf's culinary, historical and artistic essence to its neighbors, giving a preview of the city's many sights and virtues.

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